Honest Mistake

An off-beat and humorous wine brand started by a couple of friends on accident.

With the Honest Mistake concept project, we wanted to explore the story of two very goofy friends taking on the wine industry. Taking inspiration from those many college nights with blurry vision and extremely loud laughter, handwritten elements and angular typography were used to give the brand a feeling of haphazardness and fun. A bold and bloody red was used as the main and only color in the palette, keeping the brand simple and easy to use for these two friends that don't know much about wine - but know how to have a good time.